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As a family founded company Don Q strives to bring families and friends together during the holiday season. In the Mix & Mingle campaign we focused on maintaining Don Qs classic look while adding a seasonal flare to all social media post and contest.
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We began by scouting for the best coquito recipe, inviting our customers to submit videos and pictures alongside their personal recipes at the chance to win in all expenses paid trip to the Serralles Distillery in Puerto Rico. We also organized several 'Parandas' Parties in our largest participating cities including Miami, Orlando, New York and San Juan, PR.
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