For Don Q’s “Unquestionable” spring campaign, we built a social-first ecosystem designed to drive interactions, shares, and clicks. We wrote more than 30 original comedic scenarios—each playing on the idea that life is full of questionable moments, but choosing Don Q is unquestionably the right call—and brought them to life through social posts, meme-style videos, engagement-driven content, and a full website revamp that carried the campaign’s humor into the brand’s digital home.
Describe your image
Describe your image
Describe your image
The campaign’s concepts were transformed into bold billboard designs, print ads, and static visuals that carried the same sharp, comedic voice seen across socials. These materials worked alongside a full website revamp to create a unified, unmistakable “Unquestionable” identity across every touchpoint.
