For Don Q’s holiday season activation, we helped bring the spirit of the Parranda—a beloved Puerto Rican celebration—to life across Puerto Rico and the Southeast U.S. Our team organized and captured multiple Parranda events, filming the energy, music, and community moments to create engaging social media content that highlighted Don Q’s cultural roots and festive brand personality. In addition, we produced a full suite of holiday-themed product imagery and supporting assets. This included lifestyle stills, seasonal product photos, and a collection of recipe cards designed to showcase festive cocktails and inspire consumers to celebrate the holidays with Don Q.